Coveris has launched a new cardboard-based MAP tray solution for meat, fish and poultry that is designed to save 90 per cent plastic while ensuring recyclability and shelf life.
The new BarrierFresh MAP trays from Coveris combine cardboard with a specially developed EVOH barrier film. The packaging with a shelf life of 21 days promises less plastic and more freshness. As a packaging solution for the breaded poultry, meat and fish category, as well as for ready meals, the BarrierFresh MAP trays are lightweight, stackable and, depending on the application, can be used in a variety of ways. compatible with many existing machine lines.
„Our BarrierFresh MAP solution represents a breakthrough for the category, providing a plastic-reduced packaging solution that offers the same barrier performance and shelf life as traditional hard plastic trays while being recyclable for the consumer. The introduction of BarrierFresh MAP trays fits perfectly with our vision of No Waste and supports the industry's growing demand for plastic-reduced alternatives.“
Will Mercer, Director of Research and Development at Coveris Business Unit Paper
With the introduction of BarrierFresh MAP trays, Coveris is expanding its portfolio of recyclable fibre-based packaging solutions.
Source: Coveris
