Fibre-based packaging points the way to a low-carbon circular economy. Consumers also show a preference for renewable raw materials in packaging. But the materials must be used in a balanced way and the share of recycled fibre also plays an important role. In view of the ambitious goals of the EU’s Green Deal, fibre-based packaging seems to be convincing. Recycling and collection systems also play an important role here, because an increase in the recycling rate is also desirable for fibre-based materials.