With a structural reorganisation and dual responsibility for personnel, Carl Berberich GmbH intends to expand its sales and product expertise in a targeted manner and leverage innovation potential.
Carl Berberich GmbH has introduced a dual function in two strategically important business areas: Board & Packaging and Backselling will be managed as independent units in future. What is new is the combination of product management and sales management in one hand - a model that should enable faster decision-making processes and a stronger customer focus, according to the Heilbronn-based company.
Christian Hartmann (46), previously Product Manager for the Board division, will also take over the management of the Board sales team.
Dominic Ziegler (31), previously responsible for the backselling team, is expanding his area of responsibility to include product management for design and publishing papers.
Both managers have several years of experience at Berberich and extensive market knowledge in national and international paper wholesale.
Focus on strategic development
With the new structure, Berberich aims to respond more specifically to customer requirements, expand existing expertise and drive innovation. In addition, the closer integration of product development and sales is also intended to strengthen cooperation with partners along the supply chain.
Source: Carl Berberich
