The Carton Group has acquired the London-based packaging and design company Wrapology. The company intends to continue on its strategic growth path.
Wrapology is known for customised, sustainable and outstanding luxury packaging. The company serves a customer portfolio of high-calibre, international and young brands. The acquisition of the British company is a step for the Carton Group, with which they New standards for sophisticated brands will set.
“Wrapology brings an impressive wealth of experience in brand building, design and the use of a wide variety of materials. This acquisition heralds an exciting new chapter in our mission to provide packaging solutions that not only exceed the functional requirements and expectations of our customers, but also elicit a strong emotional and promotional response from end consumers. We are very much looking forward to working with the talented team at Wrapology and further expanding our expertise and innovation.“
Andrea Wildies, CEO of the Carton Group
The family-run company Wrapology becomes a Direct subsidiary of the Carton Group. Financial details of the transaction will not be disclosed. The acquisition is expected to be finalised shortly.
„The acquisition is the next right step in our success story and allows us to bring our deep brand understanding, our great expertise in design and materials and decades of experience in complex logistics to the Group. I am delighted that Wrapology has found its home with the Carton Group, which is recognised as a premium manufacturer of packaging solutions. It is experienced in building an international portfolio. I would like to thank the senior teams at Wrapology and Waterland for making this transaction possible. My special thanks also go to the entire team at Wrapology, who consistently deliver Wrapology's values with a great passion for packaging every day.“
Annika Bosanquet, former CEO and co-founder of Wrapology
“Our market environment is characterised by expanding networks. Growth, geographical diversification and portfolio expansion are therefore crucial. With Carton Group and Waterland, we can scale and further expand our business model. The Carton Group's broad customer base and expertise strengthens our capabilities as we expand our base. As part of Carton Group, we are ideally positioned to grow in a dynamic market and shape the future of packaging.“
Tom Bosanquet, Co-Founder and Chief Commercial Officer of Wrapology
Source: Carton Group
