The 50-50 joint venture between DNP and Tokyo-based SIG Combibloc Co, Ltd. announces that Moriyama, a leading company in the dairy industry, is the first customer in Japan to produce commercially with SIG's filling technology. It is the first company to offer premium ready-to-drink (RTD) products in carton packs from SIG, which are filled locally in Japan.
Japan is one of the world's most competitive and most developed food and beverage markets. Innovation is the key to success in Japan. Equally important are Food safety and quality are of paramount importance. Requirements for aseptic and industrial standards are extremely high. The market entry in Japan with Moriyama is the best proof of SIG's high quality standards - both in terms of filling technology and packaging.
The focus of our joint venture with DNP is on greater differentiation and value creation in the area of aseptic carton packaging, filling technologies and service for the food and beverage industry in Japan. [...] In particular, our drinksplus solution and the volume flexibility of SIG's filling machines enable food and beverage manufacturers to create completely new product segments. With drinksplus, manufacturers can fill drinks with added value in the form of real fruit, vegetable or nut pieces, or even cereals in aseptic carton packs.
Lawrence Fok, President and General Manager Asia-Pacific at SIG
State-of-the-art filling technology
The new premium RTD products from Moriyama in the aseptic carton packs combifitMidi and combiblocMidi 1,000 ml of SIG is produced at the Moriyama production plant in Kanagawa Prefecture on a Filling machine CFA 812 from SIG bottled. The new products, including cocoa, organic tea and organic coffee, as well as the innovative packaging, fit perfectly into Moriyama's extensive and diverse product portfolio and offer a high degree of differentiation in a mature and demanding market environment.
[infotext icon]DNP and SIG Combibloc Co., Ltd. and Moriyama are working closely together on product innovation and differentiation - in line with the SIG Value Proposition. The aim is to offer innovative product and packaging solutions that enable companies to meet constantly changing requirements.Our corporate goal is to offer the market for RTD products continuous differentiation and innovation to offer. [...] With SIG's filling technology, we will bring to market product concepts that meet the highest quality requirements of the Japanese market and offer true innovation through state-of-the-art filling and processing technologies that meet ever-changing consumer needs.
Motoo Ohkaku, Joint General Manager Marketing Division & Business Promotion Division IV at Moriyama
Source: SIG International Services GmbH
