CleanFlake film labels enable better recycling

Avery Dennison has extended the range of applications for its CleanFlake labelling materials. The film materials can now also be used for PET packaging in the food, household and personal care sectors.
The CleanFlake film labels can now also be used for PET packaging. The CleanFlake film labels can now also be used for PET packaging.
The CleanFlake film labels can now also be used for PET packaging. (Image: Avery Dennison)

Avery Dennison has expanded the range of applications for its CleanFlake labelling materials. The film materials are now used not only for PET bottles, but also for PET packaging in the food, household and personal care sectors.

The CleanFlake technology solves a problem that Avery Dennsion This is a critical problem in PET plastic recycling: it contributes to the adhesive of a label remaining on the label and not on the packaging. In this way, the entire labelling material is completely detached during the recycling process. What remains on the PET flakes No label or adhesive residue, Therefore, the resulting washed PET flakes can be recycled into new PET packaging.

„Companies that use PET packaging no longer have to choose between genuine recyclability and outstanding performance when it comes to their labels. We are bridging the gap between CleanFlake materials and conventional, general-purpose labelling materials.“ Mariya Nedelcheva, Product Manager at Avery Dennison

CleanFlake materials for versatile use

With the new, proprietary SR3011N adhesive, the CleanFlake materials look like any other self-adhesive label material. According to the company, they also perform just as well and are easy to print with an upgrade to a topcoat. They are also designed to be processed quickly and error-free on high-speed labelling machines. And they offer the same no-label logo as other comparable materials from Avery Dennison.

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The products in the CleanFlake portfolio comply with the Petcore guidelines for trays and are certified by the Cyclos-HTP Institute. Recognition by the European PET Bottle Platform (EPBP) is still pending.

SourceAvery Dennison