Coca-Cola wants to test the prototype of a paper bottle for the first time in Europe. Together with an online grocery retailer, the plant-based drink AdeZ will initially be offered in a paper bottle to 2,000 consumers in Hungary.
The new paper bottle prototype was developed as part of a partnership between scientists at the Coca-Cola research and development laboratories in Brussels and The Paper Bottle Company (Paboco).
The technology developed by Paboco aims to produce 100 per cent recyclable bottles made from sustainably sourced wood with a coating of bio-based material. that are resistant to liquids and retain CO2 and oxygen. They could then be suitable for liquids such as carbonated and non-carbonated drinks, cosmetic products and more.
„The market test we are announcing today is a milestone for us towards our goal of developing a paper bottle. People expect Coca-Cola to develop innovative and sustainable new types of packaging to bring to market. That's why we are working with experts like Paboco We are working together, experimenting with an open mind and are now conducting our first market study. This is a further step towards our commitment to create a world without waste.“ Daniela Zahariea, Director of Technical Supply Chain & Innovation at Coca-Cola in Europe
The Market test is scheduled for the second quarter of this year will take place. As part of a partnership with Kifli.hu - one of Hungary's fastest growing online food retailers - the plant-based drink AdeZ of Coca-Cola in the paper bottle was offered to 2,000 consumers in Hungary. The launch is an important step in finding out how the paper bottle prototype performs and how consumers react to it, according to the company. Stijn Franssen, R&D Packaging Innovation Manager at Coca-Cola in Europe.
Paper bottle currently still contains plastic
The prototype of the Paper bottle is 100 per cent recyclable where the technology is available and currently consists of a paper sleeve with a recyclable plastic liner and cap. Franssen emphasises that the company's collaboration with Paboco will focus on the development of a paper bottle that can be completely recycled as paper. can be realised.
„This study will provide us with crucial insights and findings,“ says Franssen. „We will find out what the prototype paper bottle does as packaging and what consumers think about it. This is an exciting step forward for us as we leave laboratory conditions with the bottle and experience them in a real market environment. For the first time, consumers will actually drink one of our products from a potentially new type of paper packaging.“
[infotext icon]Paboco, the paper bottle company, is a joint venture between the paper packaging material developer BillerudKorsnäs and the bottle manufacturing specialist Alpla, which emerged from the start-up and innovation expert ecoXpac. The aim of Paboco is to offer consumers a fully bio-based and 100 per cent recyclable paper bottle[/infotext].SourceCoca-Cola Germany
