Ham, salami or cheese packaged as if it had just been freshly sliced. This is ensured by an envelope packaging that also uses up to 60 per cent less material.
Manufacturer Wentus from Weserbergland sees its Wentoplex collapsible bag as a real innovation. The clamshell packaging was developed for the Dutch market. However, it has now also arrived in the German food retail sector and can be found more and more frequently in chiller cabinets.
Lighter and cheaper
Klappack is made from PET/PE. The composite material with an EVOH layer is designed to provide a reliable barrier effect against oxygen and water vapour. Special sealing layers prevent micro-leaks in the packaging. The foldable packaging is a big plus: Compared to the conventional thermoformed solutions often used for cold cuts, Klappack saves up to 60 per cent on material, thus conserving resources and saving costs.
(Image: Wentus GmbH)
Presentation to attract attention
The folded packaging is characterised by a special gloss and high transparency. The composite film is printed in up to ten colours using flexographic printing and can be finished with matt varnish, gloss varnish or tactile varnish to create a paper-like feel, for example. The packaging is suitable for horizontal and vertical product presentation. Its pre-packaging concept attracts particular attention and provides a high incentive to buy: the „freshly packaged“ look - ham, salami or cheese as if straight from the fresh food counter - invites you to grab it.
After the Netherlands, now also in Germany
The packaging was specially developed for the Dutch food retail market, where resealable wraparound packaging for cold cuts has long been established. Compared to the thermoformed packaging that is still predominant in other markets, the thin, lightweight film solutions are more resource-efficient as they significantly reduce the amount of plastic used in production. In this way, manufacturers also benefit from energy savings. The greatly reduced weight of the packaging also cuts logistics costs.
Source: Wentus GmbH
