Sustainability drives innovation in cosmetics packaging

From 14 to 15 June 2023, CosmeticBusiness in Munich will once again present the cosmetics industry with the latest developments in the manufacture and packaging of cosmetics. Half of the 350 or so exhibitors and companies represented are cosmetics packaging specialists.

From 14 to 15 June 2023, CosmeticBusiness in Munich will once again present the cosmetics industry with the latest developments in the manufacture and packaging of cosmetics. Half of the 350 or so exhibitors and companies represented are cosmetics packaging specialists.

At CosmeticBusiness, the international trade fair for cosmetics production and packaging, visitors can discover the whole world of cosmetics packaging. The spectrum ranges from innovative packaging materials and substances to various packaging materials such as bottles, jars, tins and tubes through to closures, applicators and dispensers as well as folding cartons, labels and displays. The innovations presented in the exhibition and in the specialist programme will give decision-makers from the cosmetics industry diverse impulses for packaging design, which fulfils the requirements for efficient, sustainable and recyclable products.

International diversity is guaranteed by exhibitors from over 25 countries. In addition to Germany, exhibitors from Italy, France, China, Poland, Switzerland and the Netherlands will be coming to Munich. This makes the international trade fair the perfect place to Expand supplier networks and exchange information on international developments.

Sustainability as the key to success

According to a recent study by management consultants Simon-Kucher The sustainability trend in cosmetics and personal care continues despite the current inflation. According to their analysis, brand loyalty for beauty products is significantly higher than for other everyday goods. According to the study, the most important sustainability factor for respondents continues to be packaging.

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Also against the backdrop of constantly evolving legislation on the circular economy It is clear that increasing demands are being placed on packaging in terms of sustainability. From material savings and recyclability to reusable concepts - sustainable solutions are a common thread running through the range of CosmeticBusiness.

Packaging specialist Linhardt, for example, shows that less is more with its Top Tube. Thanks to a new design more than 70 per cent of the original weight can be saved. To achieve this, the manufacturer has incorporated a specially adapted tube shoulder into the cap and uses a thinner tube.

With All4One, Heinz-Glas, a company specialising in glass flacons, is focusing on refill instead of non-refill. With this concept, glass bottles can be customised according to requirements or application. Insert four interchangeable glass inserts into a glass crucible. The jars can be filled with different contents such as perfume, make-up, cream lotion or room fragrances.

The masterbatches from Lifocolor enable a closed cycle for plastic packaging. Thanks to their high temperature stability and migration resistance they survive multiple cycles.

In the accompanying specialist programme, top speakers shed light on Current industry topics such as colour and material trends and provide examples of the desired circular economy. Based on the exclusive zeitgeist impulses of trend researcher and colour expert Niels Holger Wien, visitors on the first day of the trade fair will receive A look at the colour worlds of the 2024/2025 season. These will inspire creative packaging design in particular for the coming years.

Visitors can find out more about genuine cycles for cosmetics packaging in Primavera's presentation, which will also take place on the first day of the trade fair. The aromatherapy and natural cosmetics supplier is cooperating with various partners, to actively promote the recycling of cosmetics packaging - similar to the deposit system in the beverage industry. Andrea Dahm, responsible for sustainability and brand management at Primavera, shares her experience and knowledge about the deposit system for bathroom plastic.

The most important success factors in the Ecodesign, the basis for the recyclability of cosmetics packaging, Nathalia Trunova, Cosmetics & Personal Care Strategist at Quantis, will speak. In her presentation, she will show how ecodesign can be used as a powerful planning tool.

Source: Leipzig Trade Fair

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