The 38-year-old Daniel Rapp has taken over as Head of Marketing for Germany, Austria and Switzerland at cleaning equipment manufacturer Nilfisk. The digital professional is expected to expand Nilfisk's brand positioning with the help of innovative communication and marketing strategies.
Daniel Rapp started his professional career in 2011 as an online marketing manager at the Weltbild publishing group. In 2014, he became a B2B marketing manager and team leader in the „Marketing Communications“ department at Anderson-Negele.
„The increasing Digitisation is also one of the driving forces in our industry. And so we not only want to take on a leading role in intelligent cleaning, but also be a pioneer in highly individualised customer contact and support using digital, software-supported marketing services,“ says Dr Reinhard Mann, Senior Manager GAS Region (Germany, Austria, Switzerland) at Nilfisk, about the personnel matter.
Nilfisk wants to be the source of ideas for a fascinating development
As Head of Marketing, Rapp takes over the Management responsibility for seven employees from the areas of marketing, graphics, trade fairs and events. The new member of the GAS management team is based in Bellenberg in southern Germany and reports directly to Birgitte Mabeck, Vice President Field Marketing EMEA & APAC at Nilfisk A/S. „Our goal is to be perceived as a source of ideas for the industry in the fascinating developments that digitalisation brings with it. And not just with our innovative solutions, such as the Liberty A50 from Nilfisk or our digital fleet management,“ says the new Head of Marketing.
