Simon-Kucher & Partners Archive - packaging journal

At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.

At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.

Markets

Study: How consumers rate sustainable packaging

3 August 2025

Consumers pay attention to the sustainability of packaging

Consumers pay attention to the sustainability of packaging

Green Packaging

Consumers value sustainable packaging and want clarity

18 October 2023

Picture of a shopping trolley in a supermarket aisle

Picture of a shopping trolley in a supermarket aisle

Green Packaging

Increased awareness of sustainable packaging despite inflation

20 September 2022

Markets

Sustainability yes - but at what price?

4 February 2022

Packaging study Consumers want communication

Packaging study Consumers want communication

Packaging materials and supplies

Packaging study: Consumers want to be better informed about sustainability

8 July 2021

Study on sustainable packaging

Study on sustainable packaging

Green Packaging

Sustainable packaging can be more expensive

30 March 2021

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