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At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.

At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.

General

Intuitive at the point of sale

13 February 2024

At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.

At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.

Magazine articles

Intuitive at the point of sale

21 February 2024

At the Dresden Packaging Conference, Sonja Bähr spoke about the importance of European regulations for packaging.

At the Dresden Packaging Conference, Sonja Bähr spoke about the importance of European regulations for packaging.

General

Women in Packaging: Well-connected expert in the packaging industry

13 February 2024

Well-connected expert in the packaging industry

12 February 2024

Recyclable packaging

Recyclable packaging

Packaging materials and supplies

Draft for new minimum standard contains massive changes

27 June 2023

The new packaging law clearly regulates what can go into the organic waste stream.

The new packaging law clearly regulates what can go into the organic waste stream.

General

European Packaging Regulation - everything clear?

20 June 2023

packaging journal TV

Attention, greenwashing!

4 June 2023

Green Packaging

🎧 Podcast: Tilisco - „Packaging is not an end in itself“

3 April 2023

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