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At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision. At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.
  • General

Intuitive at the point of sale

13 February 2024
At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision. At the point of sale, the packaging must be quickly convincing and intuitively understood. Signals that are immediately understood and read as sustainable can reinforce a purchase decision.
  • Magazine articles

Intuitive at the point of sale

21 February 2024
At the Dresden Packaging Conference, Sonja Bähr spoke about the importance of European regulations for packaging. At the Dresden Packaging Conference, Sonja Bähr spoke about the importance of European regulations for packaging.
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Women in Packaging: Well-connected expert in the packaging industry

13 February 2024
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  • Green Packaging

Well-connected expert in the packaging industry

12 February 2024
Recyclable packaging Recyclable packaging
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Draft for new minimum standard contains massive changes

27 June 2023
The new packaging law clearly regulates what can go into the organic waste stream. The new packaging law clearly regulates what can go into the organic waste stream.
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European Packaging Regulation - everything clear?

20 June 2023
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Attention, greenwashing!

4 June 2023
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🎧 Podcast: Tilisco - „Packaging is not an end in itself“

3 April 2023

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