The mail order business in Germany is booming and is experiencing another boom due to Covid-19. Packaging plays the role of the „hidden champion“: nothing works without it and its protective function. But it must be able to do more in future.
It is not an option for a shipper to leave out the packaging. A product that arrives damaged at the customer would not be good for the image. Returns and reshipment also mean an additional burden on the environment and the wallet. So there needs to be a Minimum level of packaging. And that's exactly what it's all about: a (minimum) measure „Conscious and sustainable packaging!“ say the packaging professionals.
No business without sustainability
The packaging has Mainly 5 tasksThe most important aspects are product protection, appealing product presentation, branding, the unpacking experience and the communication function. But what other aspects need to be considered?
More and more customers are also selecting their suppliers based on sustainability. According to a survey by the auditing and consulting firm PwC sustainable packaging is important to 85 per cent of consumers. And more than half (52 per cent) are already specifically looking for products with environmentally friendly packaging.
This sends out a groundbreaking signal: in the future, the company will Environmentally friendly packaging are in demand. Customers will actively deselect suppliers who neglect this issue.
Focus on the circular economy
B2B packaging retailer Raja, which specialises in shipping packaging as well as warehouse and business equipment, therefore actively advises its customers in this direction. The advice is based on 5 PrinciplesReduce, reuse, replace, regrow, recycle. The aim is to, Only as much packaging as necessary The use of environmentally friendly materials and maximum utilisation, whether as a brand ambassador or with additional functions for return shipping.
„It is also important to focus on the Circular economy. What good are recyclable products if nobody recycles them in the end? Sustainable raw materials and easily recyclable materials play a major role in packaging,“ says Harald Schönfeld, General Director Raja Germany.
Raja is working closely with suppliers to expand its range of environmentally friendly products and is focussing in particular on a sustainable, European purchasing policy in order to Minimise transport routes. For example, the packaging professional offers a hand-stretch film that consists of 80% recycled material and has won the Oscar d'Emballage, demonstrating that sustainable packaging is possible.
Source: Rajapack
