The Red Dot Design Award is one of the biggest design competitions in the world. The seal of approval now adorns a spirit from the Black Forest: apros Black Forest Vermouth.
Conceived, designed and conceived in the Black Forest, the Freiburg start-up apros and the agency responsible, Morgen Schwarzwald Designstudio, are among the winners in the „food & beverage brand“ category for 2021.
The Morgen Schwarzwald Designstudio agency is responsible for the award-winning design. Bartosz Bem, who has been involved in the apros project from the very beginning, is delighted with the recognition: „The visual identity reflects the apros brand's mission statement with a minimalist and functional, albeit striking and emotional design - clear lines, large images and authentic materials. The packaging is purist and unconventional. The core element is the apros pattern, which visualises the facets of its homeland in abstract form - mountains, valleys, fir trees, cones, snow. The colouring of the Vermouth is always the focus here. Product staging and a sense of home are central themes in the digital presence. The visual concept is reduced and visually powerful at the same time.
Source: Red Dot Design Award