Lieken Urkorn is breaking new ground with ‚Supergreens’. The company relied on the Hamburg agency Christoph Petersen Design to develop a suitable packaging design for its bread innovation.
The latest product in the Fit & Vital range from Lieken Urkorn is characterised by its low carbohydrate content, contains iron and is rich in protein. But the really special thing about it is its Green colour thanks to ingredients such as spinach and stinging nettle ‚Supergreens’ the first product of its kind on the mass market.
It's the colour that counts
And so the design development at Christoph Petersen Design focused on the colours and ingredients. The result: a fresh and bright pink colour and a dark green complement the Colour coding of the Fit & Vital range so that, on the one hand, the new product Superfood theme but at the same time creates a harmonious image within the range. This is complemented by Packaging design through a new interpretation and fresh presentation of the ingredients, which emphasise the natural character of the bread and clearly demonstrate the product benefits.
