The British tin manufacturer William Say & Co produced high-quality fine flavoured cocoa tins in a special design and small series on an Acuity B1 inkjet machine from Fujifilm.
Fortnum & Mason is one of the best known London's retail brands and its food department is legendary. The department stores' can look back on a proud history of over 300 years. For a Fine flavoured cocoa campaign in the main building on Piccadilly required Fortnum & Mason a small number of printed metal tins of the highest quality. With the production William Say & Co founded in 1920 and London's last remaining independent can manufacturer.
In addition to a precise colour production was the highest quality finish but the biggest challenge for William Say & Co was the relatively small number of units. The manufacturer negotiated with a number of specialised suppliers for metal finishing, but they were unable to offer their offset machines due to the high set-up costs. cannot print the required small series of sheets economically.
William Say & Co then found the solution thanks to its long-standing connection with Fujifilm. P Wilkinson Containers, the sister company of William Say, has been manufacturing ink containers for Fujifilm for over forty years. And so the required small series of sheet metal was produced in the required high quality. digitally on an Acuity B1 inkjet machine produced in the Fujifilm Broadstairs branch for demonstration purposes.
William Say & Co then produced the cans themselves - using environmentally friendly solar power - in its Factory in the London borough of Bermondsey only a few miles away from their final destination. The large, colourful tins were then set up at Fortnum & Mason in an impressive presentation.
„We have been producing tins for Fortnum & Mason for over twenty years, including those for fine flavoured cocoa. In this project, we have combined tradition with innovation, because these 50 centimetre high cans were the first in Great Britain to be awarded the pioneering digital technology from Fujifilm produced. And the fact that this is possible in such a short time opens up all kinds of new creative potential for can manufacturers like us,“ explains Sales Director Stuart Wilkinson by William Say & Co.
Fujifilm introduces Inkjet technology for almost two decades for the graphic arts industry and thus offers can manufacturers and metal finishers the means to meet the Market trend towards small special series always stay one step ahead.
„With the Acuity B1, metal finishers have the technology to generate added value for their customers with a corresponding positive impact on their reputation. This partnership demonstrates the commercial advantages and the value of digital printing for can manufacturing and shows how companies in this sector can remain competitive,“ says Kevin Jenner, Business Manager, Commercial at Fujifilm Speciality Ink Systems.
Source: Fujifilm
