Display innovation for bicycle helmets

The Panther Group has developed a contour-cut bicycle made of corrugated cardboard as a display for bicycle helmets.
Corrugated cardboard bicycle display fitted with bicycle helmets Corrugated cardboard bicycle display fitted with bicycle helmets
Equipped with helmets on both sides, the secondary placement clearly signals the product range from afar. (Image: Panther Packaging)

Bicycles are more popular with children, young people and adults than they have been for a long time. Wherever cyclists are travelling, a suitable helmet should always be their companion. In specialist retail, the creative minds at JuicefulTHINGS/Panther Group have come up with a display innovation to address and sensitise customers in a targeted manner.

A contour-stamped bicycle, standing upright on its rear wheel in a pedestal, serves as an eye-catching, dynamic and innovative Sales promotion element for bicycle helmets.

With a height of just under 1.60 metres, the display reaches Original dimensions of typical bicycles approach. True to detail from the Corrugated cardboard body The moulds for the saddle, handlebars, wheels and pedals have been worked out. Metal hooks are integrated at various, graduated positions, allowing helmets to be fitted on both sides. Depending on the size of the bicycle helmets (for adults or children), there is space for two to three on each hook on both sides. New items can be fitted at any time after a sale.

The secure, stable stand of the P.O.S. element is thanks to the base, which also offers generous space with dimensions of 60x40x40 cm. Space for brand claims or customised printing offers. This secondary placement fits perfectly into the retail sales environment, the bicycle contour in combination with the printed image draws attention to the product range from a distance and from several directions.

Display

The basic idea of the bicycle display can also be applied to other accessories: Hanging goods such as bells, locks, repair kits or air pumps, lighting or textiles such as gloves in blister packs, to name just a few examples, find their place in this attractive, authentically designed display. themed secondary placement the appropriate framework.

The display elements are lying flat to the size of the Euro pallet delivered. The small number of parts allows for quick and easy assembly in the shop. Environmentally friendly disposal is ensured - after use, the secondary placement is returned to the waste disposal centre. Recycling cycle of waste paper supplied.

Source: Panther Group