Nuts, lentils, spelt pasta, muesli or coffee: in 15 selected dm stores in Hesse, North Rhine-Westphalia and Lower Saxony, customers have the opportunity to fill their own bottles with a selection of more than ten dmBio products.
The offer consists of a pilot project by dmBio, with which the drugstore is trialling an unpackaged system. The expansion of the filling stations in the dm stores is currently running up to and including 15 March.
„One of our goals at dm is to avoid packaging. After all, the packaging material that our customers don't take home doesn't have to be returned to the cycle. The easiest way to save on packaging is to offer our products unpackaged. The introduction of the dmBio filling station is therefore a logical next step with which we are gaining experience in the area of ‚unpackaged‘. We are thus fulfilling the wishes of our customers and enabling them to enjoy a personalised and conscious shopping experience.“
Kerstin Erbe, dm Managing Director
At the new stations, the loose dmBio products can be easily filled according to the desired quantity. To do this, customers can fill their bring your own containers or those involved in the dmBio filling station use the deposit containers available.
Source: dm
