The „Dressable Shelf“ is the latest addition to the STI Group's family of modular shelf displays: The new solution is made entirely from cardboard and is therefore particularly sustainable.
The Modular system consists of a carcass with slot punchings in which sturdy eco-strips are inserted. made of cardboard can be inserted. The body is usually unprinted and communication takes place with the help of so-called „Dressing kits“ of plinth panels, posters and side panels made of cardboard.
These Side panels, which can be easily inserted into the side walls of the cabinet plug in, are the highlight of the new solution. Neither plastic rivets nor adhesive strips are needed to fix them in place, as the side panel has a Guide rail, whose restoring forces fix the cardboard blank in place.
This means that brand manufacturers, retailers and start-ups can easily transform the standard module into a creative POS placement transform. With the help of Adapter plates made from corrugated cardboard the display can be combined with the different versions of the ¼ range.
Cost-effective assembly aid
„The Dressable Shelf utilises the principle of the Dressing doll and can be re-clad in just a few simple steps“
Jörg Füg, developer of the „Dressable Shelf“
The side panels must be pre-folded so that they can be easily inserted into the guide rail. This is best done with a Assembly aid, which the team developed in parallel to the display solution and which is part of the offering.
Whether Easter, Mother's Day or back to school, whether chocolate, cleaning products or dog food, whether Holland, the Czech Republic or Germany - with the Dressable shelf all themes, product groups and markets can be served with just one display solution and impulse purchases can be generated at the POS.
Source: STI Group
