At the „drinktec“ trade fair in Munich, Sahm GmbH & Co. KG presented its new „GlasConnect“ smartphone app. This makes it possible to call up additional content by scanning the decoration or labelling of bottles.
Sahm GmbH & Co. KG has a Smartphone app published the additional functions for the products it produces. Glass products is provided. The application made its debut at the „drinktec“ trade fair in Munich. Customers who downloaded the „GlassConnect“ from the download portals for Apple and Android smartphones can call up text information, videos, sound files or competitions on their mobile devices by scanning the decoration on beer glasses or other products.
The virtual product is aimed at the marketing departments of Sahm's customers. The aim is to enable them to provide their customers with entertaining and surprising experiences that go beyond the actual product.
Technically, the app reacts when scanning a Glass surface to certain markers that are displayed on the Label or in the Décor are attached. If such a marker is recognised, the app flashes green. Users can then decide whether they want to access the additional content on offer.
