The new signature product range EILLES KAFFEE N° 1873 is available in three flavours and strengthens the range in the growing whole bean segment. Whether berry-fine, fruity-mild or nutty-intense - accompanied by an expressive brand campaign with the eye-catching claim "Yesterday is nice", a striking appearance is guaranteed to strengthen a younger target group.
EILLES COFFEE N° 1873 is the new, young line of Traditional brand EILLES KAFFEE and serves the discerning customer with a contemporary product concept. Generation Y. The three unusual flavours - fruity-mild, berry-fine and nutty-intense - are available in the popular packaging unit 500g and are further expanding the whole bean roasted coffee segment. With its exclusive blends, EILLES KAFFEE also fulfils the increasing demand for special flavour experiences, contemporary design and an authentic brand story.
"Joseph Eilles developed sophisticated coffee recipes with great craftsmanship. He loved his coffee. With the EILLES KAFFE N° 1873 series, we are bringing back a selection of his favourites. As a tribute to Joseph Eilles and his passion," explains Simone MüggenburgHead of Central Marketing J.J. Darboven and adds: "We are delivering a radically rejuvenated product range for Gen Y and providing a strong impulse at the POS."
Flavour never goes out of fashion - triple enjoyment
Through the finely flavoured composition selected Arabica beans from Central and South America, Asia and Africa and a careful roasting process result in three Independent specialities with a clearly defined character.
The fruity, mild mixture guarantees a light roast one Balanced flavour with floral notes and fruity nuances of fresh gooseberry and elderberry. While the light to Medium roast the berry-fine recipe pleasantly fruity flavours with hints of blackcurrant and grapes. The third trumps with a nutty, intense flavour. medium roasted variety whose Full-bodied flavour fine notes of nuts and caramel.
In addition, the minimalist design and the Modern, eye-catching packaging colours stylish coffee enjoyment. With the light-coloured, unique design of the 500g packs will also increase visibility in the growing market environment. The launch of EILLES KAFFE N° 1873 will be accompanied by a Eye-catching display campaign and Attractive secondary placement as an incentive for additional impulse purchases.
Yesterday is nice - campaign with impact
With a sensational brand campaign cancels EILLES KAFFEE January 2020 new standards. In addition to an intensive Digital marketing and an out-of-home campaign with eye-catching, elaborately produced motifs in pinhole camera optics, represents a strong Social media presence EILLES KAFFEE N° 1873 in the spotlight. This media thrust with strong visual impulses the strong purchasing target group of Generation Y on all common channels.
"Online marketing, particularly via Instagram and the inclusion of influencers with an affinity for the target group, specifically appeals to Gen Y. This not only increases the reach for the product launch, but also pushes our special storytelling effectively in the media."
Simone MüggenburgHead of Central Marketing J.J. Darboven.
Source: Eilles Kaffee
