New packaging solution for tomato puree: Instead of cans, the tomato puree from the Brazilian brand Elefante has recently been offered in plastic packaging developed and manufactured by Berry Superfos.
Elefante is produced by Cargill Brazil, one of the largest food companies in Brazil. For decades, the tomato paste was produced in a Metal tin The company was looking for a new packaging solution and decided in favour of plastic packaging.
"Cargill is a very well-established company. After all, our history goes back 150 years, and the Elefante brand for tomato paste is more than 75 years old; everyone in Brazil knows them," explains Brayan Luquemarketing analyst and product manager at Cargill Brazil. "However, we wanted to spice up the tradition and create something completely new. It was a bold move to replace the traditional can with a plastic cup. Fortunately, it turned out to be a wise decision and has been extremely successful. We are more than satisfied with the reaction of end consumers to our new packaging."
Elefante tomato paste in new plastic packaging
The solution from Berry Superfos is based on packaging made from polypropylene (PP). According to the manufacturer, the lid is particularly easy to open and close, which means that the Tomato paste stays fresh longerwhen the packaging is opened at the end user's home. The slightly oval shape of the container also makes it easy to empty. In addition to these advantages, the packaging scores with the possibility of Reuse for other purposes by consumers, for example as food storage containers.
"The success of this project shows that plastic continues to be a very relevant material for today's packaging solutions, enabling brands to create a fresh, modern image and at the same time continue to offer important sustainability benefits such as product protection, less food waste and reuse," summarises Søren RohlederCEO of Berry Superfos.
SourceBerry Global
