Elopak has recorded a significant increase in the sales volume of its cartons with Natural Brown Board compared to previous years.
Today around 20 per cent of Pure-Pak milk cartons, Elopak sold in Western Europe were produced with the natural brown board. This figure far exceeds initial forecasts.
„Looking back on this successful market development, the Natural Brown Board is setting a new standard for organic milk and plant-based dairy drinks.“ Patrick Verhelst, Elopak's Chief Marketing Officer (CMO)
With the market launch of the boards developed in collaboration with the supplier Stora Enso In 2017, Elopak was the first packaging manufacturer to offer gable top cartons made from natural brown cardboard. These Pure-Pak cartons are renewable, recyclable and have a reduced CO2-footprint. Their authentic, natural look communicates this commitment to sustainability very clearly and with an outstanding presence on the shelf.
Natural Brown Board communicates sustainability
„Our customers are responding to consumers' desire to protect the environment. Many of them offer organic, environmentally friendly or otherwise sustainably manufactured products. And demand a Packaging solution that conveys these values and the company's own environmental commitment„, explains Verhelst. „That's why the Pure-Pak with Natural Brown Board has been so successful so far: its unbleached, natural appearance communicates its sustainability effectively and at first glance.“
Some customers decided to use the Natural Brown Board immediately after the launch. Among them Arla, which was one of the first dairies to use this innovation for its organic brand EKO in Sweden. In June 2018, Arla then launched its range of organic milk and drinking yoghurts. The company then also opted for the 1-litre Pure-Pak carton with Natural Brown Board in the Netherlands, Denmark, Sweden, Germany and Finland.
New carton without plastic twist lock
Since then, the Natural Brown Board has served as a platform for further innovations focussed on sustainability. This also includes the Pure-Pak Imagine carton, which was launched in June 2020. The packaging is a modernised new edition of the original Pure-Pak carton with easy opening feature and 46 percent less plastic. The Pure-Pak Imagine carton is completely wood-based, made of natural brown board and does not have a plastic twist lock. This makes it Elopak's most environmentally friendly packaging to date.
Source: Elopak
