Consumers who buy Pritt and Loctite adhesives online will now receive their products in more sustainable packaging. The new padded mailing bags are based on Henkel's innovative EPIX technology and protect the products on their way to the e-commerce customer. The packaging consists of 90 per cent recycled paper and is certified as recyclable by the cyclos-HTP institute.
Online shopping has made it much easier to buy adhesives such as Pritt and Loctite for home use. Now, in some e-commerce channels, this purchase is also becoming much more sustainable, as products from these brands are delivered to customers in padded shipping bags that are equipped with Henkel's patented Epix technology are. This technology extends the functionality of paper and makes it possible to reduce the use of plastic for product packaging.
The new mailing bags require less material than conventional packaging solutions, as they are specially customised for the products offered by Pritt and Loctite in e-commerce. This eliminates the need for secondary packaging, This reduces the consumption of cardboard and plastic packaging. As the packaging is easier and quicker to open, the products are ready for immediate use after delivery by courier service. The mailing bags also have an anti-tamper device.
In addition, Epix mailing bags offer a Higher impact resistance than conventional bubble envelopes or other paper packaging and thus optimise the protection of the products on their way to the consumer. As a result, they can be shipped safely without an additional outer carton, which reduces the effort involved in packaging and facilitates transport to the destination.
„The switch to our innovative Epix technology is another milestone in our commitment to greater sustainability in online retail. The packaging consists of 90 per cent recycled paper and is 92 per cent recyclable. In this way, we are driving forward the transition to a circular economy in which materials remain in the economic cycle for longer and waste is significantly reduced.“
Melis Topoyan, Global E-Commerce Portfolio and Innovation Manager for Consumer Adhesives at Henkel
By 2025, Henkel wants to design and develop all of its packaging in such a way that it can be optimally recycled or reused. The company works closely with waste collection and recycling initiatives worldwide, to ensure that all packaging waste is properly disposed of and recycled. Henkel also invests in innovative solutions and technologies that enable improved infrastructure and support consumer information on recycling.
Source: Handle
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