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The best cartonboard packaging on the market has now been honoured with this year's European Carton Excellence Award in Krakow. The cartonboard of the year went to General/Snack Tomatoes from Rutgers Printing & Packaging Solutions, made from cartonboard from Stora Enso.
The European Carton Excellence Award, which honours distinctive packaging concepts that are already successful on the market, was presented in Poland for the first time. „The submissions clearly show the leading role of cartonboard solutions on the path to a circular economy„, says Winfried Mühling, Managing Director of Pro Carton. For some time now, the number of structural and conceptual innovations has been increasing. The main aim is to replace previous plastic solutions, whereas previous competition entries were often visually and functionally very appealing.
„The judges look at where a pack has certain advantages or benefits, whether it be in terms of material saving, structural design, feel, merchandising and of course consumer understanding and benefit. This year we have noticed that whereas a few years ago we had a lot of entries focussing on print finishes, new printing techniques and embossing/textures, we are now seeing more and more ingenious, clever boxes whose structures have been very carefully thought through.“
Satkar Gidda, Chairman of the jury
The top prizes were awarded for the best packaging made from virgin fibre and recycled cardboard and for the best entries for the three special awards: Sustainability, Innovation and Publicity Award. Four platinum and eight gold awards were also presented to outstanding packaging that some of the most exciting developments in the cartonboard market and showed many new ways in which cartonboard can replace less sustainable packaging.
The folding carton of the year 2022
The „Folding Carton of the Year“ award went to General/Snack Tomatoes from Rutgers Printing and Packaging Solutions. The carton from Stora Enso is made from food-safe, renewable virgin fibres has a smooth white surface and an unbleached inside. Even after repeated use, the packaging can be easily resealed with a „click“.
The jury was delighted: „This design integrates the movement of the human hand in a natural way and ensures incredible user-friendliness. We liked the overall presentation, which ensures high functionality on the shelf anywhere at the POS and even at home. Airflow is structurally enhanced by the cherry tomato-shaped punched holes, which extends shelf life. And it is a one-piece construction. For all these reasons, we believe that this carton deserves the title „Carton of the Year“.“
Sustainable and communicative
The Herbal Essences shampoo-conditioner set from Van Genechten Packaging was honoured in the sustainability category. The well thought-out packaging made of cardboard from Metsä Board presents the product perfectly, was the jury's verdict. The packaging also creates a new platform for consumer communication and significantly improve the appearance on the shelf. It also enables the cross-selling of different products.
Innovative cardboard carrier
The packaging design by West Rock for Nestlé's Sanpellegrino Aranciata Rossa is „minimalist and high-quality at the same time“. The Cluster-Pak carrier with barcode masking at the top and can closure at the bottom enables 360° product visibility and requires little material. Sanpellegrino is exported worldwide to markets where barcodes must be covered at the point of sale to prevent a single unit from being scanned when a multiple pack is purchased. Thanks to a mechanical closure the packaging is adhesive-free and easy to recycle.
Surgical products safely packaged
The jury recognised Faller Packaging's packaging for the PleioFlow RF device - packaging for the transport and safe storage of surgical equipment. This complies with the complex regulations for medical devices. PleioFlow RF fulfils the strict standards for use in the operating theatre in terms of packaging and microbiological barrier system.
Every part of the packaging contributes significantly to this: The outer carton secures the contents properly during transport. The carrying device keeps the device in a stable position and free from damage, thus ensuring safety and functionality. Surgeons can quickly and conveniently Remove from the packaging without compromising the sterility of the product. The special design enables doctors to open PleioFlow quickly during an operation if necessary so that it is ready for use.
Intelligent design holds the contents in place
„It's just a simple piece of cardboard with a tamper-evident locking mechanism. A marvellous piece of cardboard technology that holds the product inside. An intelligent construction that holds, closes and presents the product. Outstanding presentation on the shelf and clear communication with the consumer„ was the jury's verdict on Lucaprint's new environmentally friendly packaging series of multiple sockets made of cardboard from the RDM Group. It is equipped with a Tamper Evident System and does not require any coating. Closing the pinch bottom automatically creates two compartments, allowing products to be inserted quickly.
E-commerce packaging for tonic water
The packaging from Autajon Durero Packaging was specially designed for four square, recycled glass bottles for tonic water and is aimed at e-commerce. The cardboard multipack unit from Stora Enso matches the aesthetics of the bottle - square with rounded corners in the shape of a basket and foldable handles that offer a dual function: easy to carry and a space-saving design for transport and storage that also protects the bottles: Multiple layers can be stacked on pallets without the need for additional protective film. The carton contains a cross-shaped divider that forms automatically during packaging, to protect the bottles.
Potato box wins in the recycled fibres category
The potato box from MM Packaging is plastic-free packaging that makes it easy to handle and store the product. The box made of Microflute with liner from MM Board & Paper has a practical carrying handle and a sturdy crash-lock base. The freshness of the potatoes can be preserved by the transparent cellulose window film that is food-safe, biodegradable and „OK compost Home“ certified. Microflute with liner from MM Board & Paper. The smooth surface is easy to print on and offers plenty of space for various graphic solutions.
Spherical Advent calendar
Ducaju's Advent calendar made of cardboard from BillerudKorsnäs is a work of art in its own right, according to the jury. The hot foil sets accents and makes the ball glitter. Each day in December holds its own surprise, illustrated by paper artist Giselle Balosso-Bardin. The calendar can be hung up as a Christmas decoration. Filling and opening the calendar are equally easy. The small compartments can be opened and closed without damaging the packaging.
Source: Per Carton
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