Metsä Board and DS Smith have developed packaging for fruit with their partner network. The special feature is the multi-coloured photo print on the corrugated board.
9 December 2020
Together with their partner network, Metsä Board and DS Smith have developed packaging for fruit. What makes it special is the high-quality photo print on the corrugated board.
Corrugated cardboard is used when berries and fruit need to be packaged securely throughout the entire production chain. The fact that the material is Branding The fact that there is still potential in this area is demonstrated by modern, high-quality packaging. It is the result of a collaboration between the fresh fibre paperboard manufacturer Metsä Board and the Packaging manufacturer DS Smith. They implemented the packaging together with two other companies from Metsä Board's Excellence Centre partner network. The company Marvaco took on the repro work. Futupack supplied farmers with smaller quantities in co-operation with DS Smith.
Eye-catching and sustainable design
The packaging for fruit is made with Process colour and Full HD technology which reduces ink consumption. At the same time, it enables exceptionally high image quality and vibrant colours. „The design of the packaging was no vector graphics as they are usually used. Instead, a Multi-coloured photo print on the corrugated cardboard brought. This process is extremely demanding and requires a high-quality, coated white kraftliner,“ explains Ville Laiho from packaging manufacturer DS Smith.
The corrugated board packaging made from EB flute uses MetsäBoard Pro WKL 175 g / m² as the top layer. It is safe for direct contact with food. Moisture conditions on the way from the field to the consumer can vary considerably. The packaging must therefore protect the product throughout the entire supply chain. This is where packaging made from virgin fibre scores highly, as it is designed to withstand humid conditions better than packaging made from recycled fibre. It is also easy to recycle.
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Ilkka Harju (Image: Metsä Board)
„Sustainability is an important trend. This is reflected in the fact that many consumers and brands are switching from plastic to fibre and want to reduce the carbon footprint of packaging. Fresh fibre cartonboard is therefore the material for packaging of the future. The range of premium berry boxes will soon be supplemented with a cartonboard that can be used as a Replacement for retail packagingmade of plastic can be used.“ Ilkka Harju, Packaging Design Director, EMEA and APAC at Metsä Board
