Wodka Gorbatschow, Germany's favourite vodka brand, organised a major design competition via the design crowdsourcing platform Jovoto. Votes could then be cast online. The result, the Wodka Gorbatschow Jovoto Limited Edition, will now be available in stores from November.
„Create a stylish, cool and exclusive limited edition for vodka Gorbachev, the pure soul of vodka“ - this was the task that was announced at the beginning of the year. The search was on for a Bottle equipment, which was to present vodka Gorbatschow in an inspiring, noble and desirable way. Numerous professionals and amateurs took part in the Jovoto design platform took part in the competition.
From a total of 288 submissions, Wodka Gorbatschow made a top 5 pre-selection and then it was the turn of the Wodka Gorbatschow fans. They were able to vote for their favourite design on the brand's website and ultimately choose the winner. Determine the winning design. Voting participants were able to win various prizes, the main prize being a weekend trip to Berlin for two people.
The winner is blue
The special edition in the cool, blue winning design will now be available in a limited number of 500,000 units. Sales launch of the Gorbachev Limited Edition vodka in a 0.7-litre bottle is November 2016, when eye-catching displays will present the bottle in a striking design in stores. Vodka Gorbachev fans who want to secure their copy should therefore act quickly.
