Markus Boehm has been Chief Market Officer at SIG Combibloc, one of the world's leading system providers of carton packaging and solutions for the food and beverage industry, since 2009. SIG Combibloc has recently launched a comprehensive roadmap to become „Net Positive“. This means that the company wants to do more for society and the environment than it takes in.
pj: Mr Boehm, what is the current focus of your company?
Markus Boehm: We see it as our mission to provide people around the world with access to healthy, nutritious food and beverages - in a safe, sustainable and affordable way. And we do this in collaboration with our customers. For us, it is crucial to develop deep partnership relations with our customers to truly understand their challenges and requirements and what they need to provide excellent products and at the same time a High performance and Growth to create.
pj: What particular challenges did you face last year?
Markus Boehm: We work hard to help our customers continue to run strong, resilient and profitable businesses. We take responsibility, for example, by helping our customers to fulfil the sustainability requirements of their markets. We have therefore set out to develop a „Net positive“ company We want to do more for society and the environment than we take advantage of.
pj: How do you assess the economic situation?
Markus Boehm: We are convinced that the current megatrends and the overall economic situation will also have a positive impact on the food and beverage industry. Radical rethinking require. Approaches that were valid and justified five years ago need to be reconsidered, adapted or completely reorganised. This affects our own company as well as our customers and the entire industry.
pj: What effects do you expect for your company?
Markus Boehm: The new timetables have already been written and important steps have been taken. We are doing everything we can to offer our customers new, comprehensive solutions. These solutions will equip our customers well to meet the demands of the next generation of consumers in order to Smart Factories for food and beverages and to develop food and beverage packaging that can be networked and, for example digital marketing directly on the packaging.
pj: What do you see as the most important tasks and trends in the industry?
Markus Boehm: The challenges and tasks of the industry are essentially characterised by Global megatrends such as population growth, rapid urbanisation, a rapidly growing middle class and the effects of climate change. Also of significance is the new generation of consumers, the „on the go“ lives, shops online and values sustainable consumption lays. These megatrends are shaping the future of the food and beverage industry.
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