Ahoj-Brause is now no longer only available as a powder, sweet or fruit gum, but also as a sparkling drink in a 330ml can. The brand is thus continuing its almost century-long success story.
Most people still know Ahoj-Brause from the school playground, as a sparkling powder on the hand or a delicious sweet. From now on, the sparkling Ahoj-Brause experience is also available as a Ready-to-drink Product in the flavours woodruff, raspberry, lemon and orange.
The brand of the century became famous with its colourful sherbet sachets. They have been using the powder to make sparkling lemonade since 1925 - initially only in the flavours lemon and orange, but later other flavours were added.
Since then, Ahoj-Brause has been a Cult brand with high brand recognition. With a brand awareness of 97 per cent, everyone in Germany can probably tell their own individual Ahoj-Brause story. After all, enjoyment is always associated with experiences and emotions: Eating and drinking is not just food intake, but also community. If the food we remember from childhood is associated with positive experiences and feelings, we can experience this again and again as adults - even decades later.
„Today, "Ahoj-Brause" is synonymous with sparkling effervescent fun and yet is constantly reinventing itself. In many ways, the brand offers us exciting opportunities to occupy new fields and reinterpret the brand's origins,“ says Tobias Bachmüller, Managing Partner of Katjes.
With the new lemonade, the Hamburg-based drinks specialist Columbus Drinks, an owner-managed sales and marketing company based in Hamburg, is launching the nostalgic trendy drink on the market as a licence holder of the Ahoj brand owner Katjes Fassin GmbH & Co. KG, is launching the nostalgic trendy drink on the market. „From now on, everyone who grew up with Ahoj-Brause can experience and enjoy the flavour experience in a cool 0.33l can,“ says Jörg Harders, Managing Partner of Columbus Drinks. „And without a guilty conscience: There are no chemical ingredients in the drinks and powders.“
