The dextrose brand intact is starting the summer with a new, expressive design. With the new brand identity, intact wants to publicise itself as a brand, appeal to new target groups and thus strengthen its market position.
Many people know them from their childhood, the round, fruity dextrose flavours from intact that are available when visiting the pharmacy. The dynamic redesign of the 16 flavour range was created by the Hamburg agency HAJOK Design. The new design is gradually being introduced to the pharmacy market and will completely replace the old product in the coming months.
The aim of the relaunch was to strengthen the intact brand with a clear, modern identity. The benefits of glucose, its flavour and effect, were to be emphasised. The new packaging design therefore consistently emphasises these. Colourful fruit illustrations visualise the different flavours. The new logo developed by HAJOK Design is memorable and appealing and at the same time reflects the mouth-watering flavour experience of the products. This is how the intact dextrose range presents itself with strong branding and a contemporary, colourful design in Germany's pharmacies with immediate effect. The concept and design of intact's new brand identity was the responsibility of the HAJOK Design team led by Creative Director Madeleine Weiss and Senior Consultant Nele Mielmann.
The intact brand has stood for high-quality dextrose products in the impulse range of pharmacies for 65 years. The products are sold exclusively in pharmacies nationwide. With a market share of almost 60%1 , intact is the market leader in the pharmacy glucose market. The dextrose classic intact, which melts in the mouth and which most people know from their childhood, has been around since 1956. Over time, the range has grown to include numerous flavours and packaging formats. The brand's colourful twist rolls and small flowpacks are still a typical distinguishing feature today[/infotext].
