Fürst Bismarck Mineralwasser is positioning itself in the premium segment. A new customised returnable glass bottle with a facet cut look from O-I is intended to reflect this.
Glass is in great demand and supply is increasing. In the 1-litre bottle segment in particular, glass is experiencing great growth and popularity in urban areas. Despite the additional weight of the material, they are still easy to carry. The aim here is to catch the buyer's eye at the point of sale. Expansion of premiumisation and more focus on individualisation, that was the requirement for the change to new packaging.
Prince Bismarck shows more facets
Until now, Fürst Bismarck mineral water has been available in the familiar glass fountain bottles. Fürst Bismarck has been working with O-I for many years. Now the company has created the new glass bottle in collaboration with an external design agency, the O-I design team and the plant in Holzminden. It stands out strongly from the mass-produced goods, but is intended to emphasise the same reusability offer.
„Anyone entertaining friends at home these days is paying more attention to what's on the table. Glass bottles are not only suitable for the table because of their material, it also depends very much on the design: Pure white glass or captivating blue, for example, have a great effect. In the case of Fürst Bismarck, the Unique facet cut look in the form of mosaic crystals all eyes on it,“ explains Stefan Monden, Head of Product Development at O-I in Holzminden. „The high white glass quality in combination with the flexible production options, even for smaller batch sizes, clearly set us apart from conventional industrial container glass production sites. Our plant in Holzminden specialises in premium and spirits bottles, which require a High white glass quality require. This means that tighter limits and colour values can be maintained than the current industry standard offers. We are delighted when our customers and their partners appreciate this high quality.“
Premium positioning for more sales
Volker Büttel is the Marketing/Sales Director at HANSA-HEEMANN AG, one of the leading suppliers of mineral water and soft drinks in Germany. He is convinced by the new concept: „As a driver of innovation, we want to set new impulses. By investing in a new glass plant and unique containers, we are further expanding our premium position. We are convinced that there is a style-conscious consumer base that values individuality and more aesthetics in everyday life and also consciously selects its products according to visual aspects. Our new glass bottles cater to this Design claim with attention to detail and are ideal for Users with a high level of quality and environmental awareness."
The new glass bottles and containers in the 0.75 and 1 litre sizes have been available on the market in stages since April 2020.
Source: O-I
