As part of its creative experience strategy, the Nuremberg-based company Staedtler has dedicated its back-to-school campaign for 2021 to the theme of „Nature“. The resulting PoS presentation by Panther Display GmbH & Co. KG has been honoured with the German Packaging Award in the product presentation category for its outstanding performance. Once again, the company has been recognised for its inspiring and unusual displays.
„The display impresses with the consistent implementation of the brand communication in the brand's colour and design language. The surface design draws customers“ attention to the subject of painting. One design highlight is the tree protruding from the side, which attracts visual and tactile attention thanks to its design with a paper honeycomb rosette. The naturalness of the tree goes hand in hand with the consistent realisation of the display as a paper-based single-material solution, including the concealed corrugated cardboard pallet as a product carrier."
Jury statement
Panther Display's award-winning secondary placement puts the Noris Colour brand's coloured pencils centre stage. The centrepiece of the display is a towering tree with a three-dimensional canopy of leaves. The tree symbolises Staedtler's responsible use of wood, the resource from which the pencils are made. Thanks to the filigree paper structure of the rosette, the element appeals to several of the consumer's senses at once: With a light breeze, the honeycomb rosette moves, just like in the natural environment of a forest.
Source: Panther Packaging
