Sparxell scales plant-based textured colours
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According to the latest „Global Buying Green Report“ 2022 by Trivium Packaging, consumer demand for environmentally friendly and sustainable product packaging has proven to be remarkably stable and high against the backdrop of social changes in recent years.
The one from Trivium Packaging published „Global Buying Green Report“ 2022 is based on a Survey of more than 15,000 consumers in Europe, North and South America on their values and behaviour in relation to sustainable packaging. These include a willingness to pay more for environmentally friendly packaging, an awareness of materials and an interest in reusable packaging.
The study conducted by the metal packaging manufacturer shows a steady Increase in the involvement of younger consumers for a sustainable lifestyle. 86 per cent of under 45s are willing to pay more for sustainable packaging, compared to 83 per cent when comparing the same data from the Global Buying Green survey.Report 2021. Consumers have increased their commitment to sustainable packaging and continue to reward those brands that switch to sustainable packaging and translate their values into action.
The key findings clearly show that overall consumer demand for sustainable packaging remains high. 70 per cent describe themselves as environmentally conscious, which is three per cent more than in the previous year. According to a new study, 68 per cent have chosen a product based on its sustainability credentials in the last six months.
Interest in reusable packaging
Meanwhile, 74 per cent have expressed an interest in buying products in reusable packaging. Consumers want products in recyclable packaging, but they also recognise the value of extending the life of the packaging through repeated use. Reusable packaging is proving to be a versatile and valuable solution for consumer goods.
„The data in this year's Buying Green report suggests that the transition to sustainable packaging is not only the right decision for the environment, but also the right decision for every company.“
Jenny Wassenaar, Chief Sustainability Officer at Trivium Packaging
Brands risk a reduction in market share if they are unable to meet consumer demand for sustainable packaging. Consumers are 57 per cent less likely to buy products in packaging that they consider to be harmful to the environment. 44 per cent go one step further and state that they „do not buy“ products in environmentally harmful packaging. It is therefore important that brands publicise the full sustainability features of the packaging, so that consumers can make informed decisions.
„Brands that take a more holistic approach to sustainability by making packaging material part of their identity can help align perception with reality and strengthen their sustainability credentials. Trivium is a pioneer in expanding the use of infinitely recyclable metal in packaging by offering a range of innovative solutions that help brands improve packaging sustainability.“
Michael Mapes, CEO of Trivium Packaging
SourceTrivium Packaging
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