H.B. Fuller (NYSE: FUL) celebrates 20 years of Advantra®. To mark the anniversary of the Advantra® product range for packaging applications, an innovative duo has been launched in the EIMEA region (Europe, India, Middle East and Africa). This includes the new high-performance Advantra® SMART series and FullVision™, a unique, high-performance data analysis service. The aim is to actively support packaging manufacturers in the quality control of bondings.
For Martin Riswick, EIMEA Packaging Solutions Business Director at H.B. Fuller, the introduction of the two innovations represents a valuable innovation for the industry, which
„comes at the right time to celebrate our 20 years of leadership in hot melt adhesives for the packaging industry“.
According to the packaging solutions expert, the new development of the Advantra® SMART series
„the extraordinary potential to meet the highest demands in terms of food safety“.
This means that food manufacturers are already optimally equipped for the food law requirements of the future.
The forward-looking Advantra® SMART adhesive range thanks to its many years of experience and extensive market knowledge in the Food safety of the technical team and the R&D department.
With FullVision™ the company presents a user-friendly Service platform and supports manufacturers in Data of the measuring device of the packaging production line. The technical team at H.B. Fuller advises customers on all aspects of adhesives and uses the FullVision reports to provide further information. Potential for improvement the production lines and Quality control to work out.
With this Counselling comes specially developed software from H.B. Fuller for the Data analysis for use. Based on the interpretation of the FullVision reports customers can develop practical measures together with H.B. Fuller to optimise the Operating performance (in-line and in-use performance) as well as the Profitability to continuously improve.
Source: H.B. Fuller







