Together with Smurfit Westrock, Henkel has developed a new packaging concept for the Schwarzkopf Creme Supreme hair colouring line. The design was to differ from the classic packaging in the hair colouring segment and at the same time be compatible with the existing production lines.
Henkel had clear requirements for the new packaging: it had to be deliberately stand out from the traditional rectangular shape and convey a care-orientated brand message. At the same time, unrestricted integration into the existing high-speed production lines had to be guaranteed. A redesign of the technical processes was to be avoided.
Packaging suitable for high-speed production
Smurfit Westrock then developed a Folding box with rounded corners and a softer contour. This shape improves ergonomics and the unpacking experience and increases visibility at the point of sale. Various print finishes such as matt and gloss varnishes and hot-foil embossing were used to create a high-quality look and feel. Particular attention was paid to the consistent colour reproduction of the numerous product nuances.
The design was conceived in such a way that it can be integrated into Henkel's existing industrial processes without any adjustments. The packaging is suitable for high-speed production and fulfils all Efficiency requirements in production and logistics.
Source: Smurfit Westrock
