HAJOK Design receives Pentawards

HAJOK Design was honoured at the Pentawards 2019 for the design of the „Naturgut Superfood Powder“ packaging.
Baobab powder from Naturgut - winner of the Pentaward 2019 (Image: HAJOK Design) Baobab powder from Naturgut - winner of the Pentaward 2019 (Image: HAJOK Design)
Baobab powder from Naturgut - winner of the Pentaward 2019 (Image: HAJOK Design)

HAJOK Design is once again delighted to have received an international award. Founded in Brussels in 2007, Pentawards is the first competition to specialise in awarding prizes for outstanding packaging designs, making it a leader in the industry. The design of the three powders - baobab, maca and spirulina - impressed the jury with its artistic watercolour style.

From 2014 until mid-2018 HAJOK Design the private label Natural products from PENNY and created a Confident, creative and high-quality packaging design. Naturgut is characterised by a large and very dynamic product range.

In this way, the brand quickly picks up relevant Food Trends, such as superfoods and offers them in organic quality. The healthy powder should be able to innovative visual language as a real eye-catcher on the shelf.

The Water solubility of the finely ground powders served as inspiration for the packaging design: the respective fruit framed in Watercolour technique the Powder mapping and thus shows the naturalness of the three products. This creative idea gave rise to a very own product presentation.

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Source: HAJOK Design