To kick off the new year, the Bonn-based family business is launching the limited-edition HARIBO GOLDBÄREN RÄTSEL-edition, an activation programme with a national competition for consumers. The RÄTSEL-edition with six unknown flavours promises a high level of attention and encourages consumers to taste and guess. At the POS, secondary placements for the promotion are intended to ensure impulse purchases and more sales.
According to the company, HARIBO GOLDBÄREN are the Best-selling product family in the confectionery segment. With line extensions, innovations and strong promotions, HARIBO constantly offers new occasions that contribute to sales. The GOLDBÄREN FAN edition already won over existing and new GOLDBÄREN buyers in 2014 and 2015, boosting sales in the retail sector. From mid-January 2017, Haribo is now launching the GOLDBÄREN RÄTSEL edition, which, combined with an attractive competition, is intended to provide an additional incentive to buy.
Take part and win
The global market leader in the fruit gum and liquorice segment is calling on consumers to take part in the riddle campaign and guess the six unknown flavours of the limited edition GOLDBÄREN RÄTSEL. Consumers can enter their solution online on a campaign page and take part in the competition. The prizes are international city trips. The HARIBO GOLDBÄREN RÄTSEL edition will be integrated and announced on the Haribo social media channels Facebook and Instagram by the end of 2016.
Strong presence
In addition to a special placement in conjunction with the entire GOLDBÄREN family, a colourful pallet decoration, a GOLDBÄREN standalone and an attractive Large decoration Generate attention in the market. The campaign is supported by the large-scale secondary placement of the promotional bags at the POS and widespread PR measures.
[infotext icon]From 16 January to 25 February 2017, the special edition will be available in 200-gram bags at a non-binding retail price of €0.95 and will be sold throughout the food retail trade, at confectionery wholesalers and in the convenience sector[/infotext].
