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Ketchup manufacturer Heinz is working with Pulpex to develop a recyclable paper-based bottle made from 100 per cent sustainably sourced pulp.
Power Heinz and Pulpex are currently developing a prototype to test how the innovation could be used for Heinz Tomato Ketchup bottles and other packaging formats in the coming years. The current data from Pulpex show that the CO2-The carbon footprint of Pulpex bottles is significantly lower than that of glass and plastic bottles. They are also expected to be widely and easily recycled in paper waste streams after use.
„Packaging waste is an industry-wide challenge that we all need to play our part in tackling. That's why we at Kraft Heinz are committed to taking steps to explore sustainable packaging solutions for all our brands to give consumers more choice. The new Heinz bottle is an example of how we are using creativity and innovation to find new ways to offer consumers the products they know and love, while thinking sustainably.“
Miguel Patricio, CEO of Kraft Heinz
Consumers should choose
The next step will be prototype tests to evaluate performance before the bottle is tested by consumers and placed on the market becomes.
„We hope to launch this bottle on the market and be the first sauce brand to do so, which offers consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,“ says Rashida La Lande, Global General Counsel and Chief Sustainability and Government Affairs Officer at Kraft Heinz.
„We are delighted to be working with Heinz to make our patented packaging technology available to such a famous name in the food industry and believe, that the possibilities for paper-based packaging are enormous. When globally recognised companies like Heinz use this kind of innovative technology, it's good news for everyone - for consumers and for the planet.“ Scott Winston, CEO of Pulpex
The cellulose-based bottle joins the ranks of the reusable Heinz icon bottles made of glass and plastic as well as the squeeze bottles made of plastic with their 30 per cent recycled content, which are only available in the EU, and the 100 per cent recyclable caps.
SourcePulpex
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