Herma successfully closed the 2024 financial year with sales of 452.6 million euros. All business divisions contributed to growth - despite difficult conditions and continued price pressure.
The Herma Group proved its resilience to the crisis in the 2024 financial year and increased its turnover by 5.4 per cent to 452.6 million euros. This growth was driven by all three business divisions: Labelstock, Labels and Labelling Machines. International business developed particularly strongly, with growth of 6.2 per cent. Growth of 3.9 per cent was also achieved in Germany.
„Despite aggressive price competition and economic weaknesses, we were able to maintain stable profitability,“ said the two Managing Directors Sven Schneller and Dr Guido Spachtholz. The export ratio rose slightly to 64.6 per cent.
Business divisions in detail
Adhesive material: Growth of 6.6 per cent, above-average volume growth compared to the European market. Film products were particularly in demand.
Labels: Growth in the logistics labels segment and in the segment for schoolchildren and students. The overall segment recorded an increase of 1.5 per cent, while the decline in sales among global office supply retailers was halted for the first time.
Labelling machines: Despite a decline in the German mechanical engineering sector, Herma grew by 6.0 per cent in this area. Growth was driven by the service business and new customer and market segments.
Strategic outlook and personnel development
Despite ongoing challenges, Herma is cautiously optimistic about the new year. For 2025, the company expects growth in the low single-digit percentage range, with high margin pressure at the same time.
The number of employees remained almost constant at 1,065. The number of trainees rose slightly to 56. „Promoting young talent remains our most important response to the shortage of skilled labour,“ emphasise the managing directors.
Diversification as a success factor
Herma attributes the robust development to its broad market positioning: „Our presence in different sectors and regions of the world has a stabilising effect,“ say Schneller and Spachtholz. The consistent implementation of the Herma 2030 strategy, which focuses on internationalisation and diversification, has paid off, they say from Filderstadt.
Source: Herma
