The adhesive materials specialist Herma has published a catalogue that summarises the current design and printing options for wine labels. The publication was produced in co-operation with the Stuttgart agency „meister-plan“ and the Vollherbst print shop in Endingen.
This gives label printers, but also winegrowers, advertising agencies and designers, an overview of what is possible with the Adhesive materials from the „Herma Exquisite“ portfolio is feasible. This programme comprises a total of 27 qualities. These include finely textured and moisture-resistant papers as well as coated papers, silver and gold foils and white and transparent foils. The catalogue contains an elaborate sample for each quality - and thus a wealth of ideas for materials and designs.
The „meister-plan“ agency specialises in Marketing for wineries and producers. „When it comes to wines, the label is one of the decisive criteria for success,“ says agency owner Bettina Meister, „A good wine label always gets to the heart of the brand. It's also about the perfect interplay of haptic and visual stimuli.“
„Premiumised“ labels also adhere to wet surfaces
In addition to printing, the Vollherbst print shop also took care of the Refinement of the labels. After digital printing, they were „premiumised“ with blind embossing, relief foil embossing or relief varnish, as print shop owner Matthias Vollherbst calls it.
Herma has developed a special adhesive for special labelling applications on wine bottles. The Multilayer pressure-sensitive adhesive 62W guarantees secure adhesion even when wet. This is important for wine bottles because they are sometimes stored in the fridge. With other adhesives, the label could peel off. Herma sales manager Ralf Drache emphasises the special processing properties of the adhesive: „Massive Adhesive bleeding or heavily soiled tools are now a thing of the past.“
