In the MyPack project, the researchers and companies involved are driving forward the market launch of innovative and sustainable packaging based on renewable raw materials. The aim is to reduce the waste of food and packaging materials. The University of Hohenheim in Stuttgart is also involved. Measured by the amount of funding, the project is one of the most important at the university.
The MyPack research project has set itself the goal of supporting the market launch of innovative packaging in order to reduce both food and packaging waste and their negative impact on the environment. The focus is on biodegradable and compostable packaging, packaging made from renewable raw materials and special packaging that extends the shelf life of food by reducing air permeability, for example.
The areas of application are wide-ranging - from packaging for ready-to-use cut salad to the production of trays for baby food. However, the researchers are not only investigating the impact on the environment and industrial feasibility, but also consumer acceptance. The aim is to support companies in using more materials made from sustainable raw materials.
Alternatives to conventional raw materials
At the University of Hohenheim, Prof Dr Andrea Kruse's Department of Conversion Technologies of Renewable Resources is investigating alternatives to conventional raw materials. However, in order for bioplastics to gain a foothold on the market, the barriers to market entry must first be identified. The Hohenheim Research Centre for Bioeconomy has set itself this task - together with other project partners such as the bioplastics manufacturer Novamont and the European Testing Association for Packaging Recycling.
Acceptance is important
Furthermore, new packaging materials can only be successful on the market if they are also accepted by consumers. A sub-project of MyPack is therefore focussing on the different expectations that different consumer groups have in terms of the sustainability, handling, safety and quality of the product. Wageningen University is investigating this aspect. It determines the market opportunities at consumer level for more sustainable product packaging. It takes into account different consumer segments, product categories, packaging solutions and local contexts.
[infotext icon]The aim of the EU project „Best markets for the exploitation of innovative sustainable food packaging solutions“ (MyPack) is to help sustainable food packaging technologies to enter the market or to expand their market.Coordinated by MyPack by ACTIA (Association de coordination technique pour l'industrie agroalimentaire), the French technical coordination organisation for the food industry. The consortium consists of 18 partners from 6 different countries. Research and science work closely with industry, especially small and medium-sized enterprises.
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