iba, the world's leading trade fair for bakery, confectionery and snacks, will open its doors next year from 24 to 28 October at the Munich Exhibition Centre. The established meeting place for the baking industry will take place for the first time in 2021. on five days instead of the previous six instead of.
Topics that move the baking industry also move the trade fair organisers. Accordingly, iba 2021 will focus on the raw materials sector in all its trend-setting facets as well as Solutions in the area of green issues like Smart and sustainable packaging technologies are right at the top of the agenda, but the snack/out-of-home market and traditional artisan baking are also topical and therefore in the spotlight. All aspects of the craft sector will once again be on show, for example in the form of the established national and international competitions.
In order to keep up with the variety of around 1,300 exhibitors To enable efficient and optimised trade fair participation, the duration was adapted to the wishes of the industry and work was carried out on the hall concept in order to structure it clearly according to areas of interest.
Five-day platform for the baking industry
The upcoming iba will take place for the first time in 2021 on five days instead of the previous six instead of. This innovation is the result of a survey of national and international exhibitors and visitor representatives. iba is thus being further developed in line with the needs and wishes of the market without changing its foundation, the extensive overall programme.
Redistribution of the twelve halls at iba 2021
The new hall layout is also largely based on feedback from the industry. The need for this has arisen from the development of the market over the past few years, which is reflected at iba as the industry's leading trade fair: There have been company mergers and new constellations of market participants, which have affected the placement of exhibitors.
In co-operation with the Central Association of the German Bakery Trade, a concept has been developed that meets the needs of all participants, emphasises the characteristics of iba and benefits the new term.
At the same time Improved orientation for visitors, exhibitors and journalists and a more customised approach to target groups. The new segmentation ensures that the halls for the areas of raw materials and baking ingredients, production technology and the skilled trades can be found in a more concentrated manner. Within this clustering, the product range remains as diverse as ever, and the basic content structure of the individual halls remains the same.
True to the motto: Keeping the tried and tested, setting new accents the trade fair concept as a whole takes on a new quality and attractiveness.
„Our aim is to continue to develop iba in line with the needs of the market so that it remains the perfect platform for global dialogue, the stage for product premieres and the trade fair where numerous innovations can be seen. The most important tool of the trade that always accompanies us in our work and is our recipe for success is a combination of enthusiasm for the industry and the specialised know-how on the various topics, but also an understanding of the needs of the target group. All of this, as well as the direct feedback from our global network, is always incorporated into our considerations,“ explains Cathleen Kabashi, iba project manager.
The constant
Despite changes to the hall layout, iba remains the Leading trade fair for the baking industry, which is recognised and appreciated both nationally and internationally. In 2021, its unique dimension will once again be demonstrated by the diversity and completeness of the product range, peppered with numerous innovations and live demonstrations, which can be seen in the twelve exhibition halls. In addition to the usual high quality of exhibitors and visitors, everyone involved can also look forward to a top-level supporting programme in 2021.
In addition to the international competitions, the iba.SPEAKERS CORNER with high-calibre top speakers from the international baking industry, but also the iba.FORUM of the Central Association continues to be an integral part of a trade fair at which German craft bakers will once again find attractive presentations with practical relevance.
[infotext]„The get-together of the large bakery family provides plenty of space for a personal exchange of experiences with experts. It's a must for every guild baker who wants to think outside the box and discover exciting innovations. I'm looking forward to the trade fair with great pleasure“,
Michael Wippler, President of the Central Association of the German Bakery Trade
Starting signal for iba 2021
Exhibitors will now receive the registration documents and can secure their place at the global meeting place for experts on a unique scale and at the highest professional level.
More information at http://www.iba.de.
[/infotext]Source: GHM Gesellschaft für Handwerksmessen mbH
