Just in time for the Green Week in Berlin, Iglo is bringing a sustainable packaging innovation to the frozen food shelves: to mark the 50th anniversary of the Iglo classic Schlemmer Filet, the many varieties are now available in a heat-resistant cardboard tray.
The new shell consists of Over 95 per cent cardboard with a baking paper-like surface. It replaces the previously used recyclable aluminium trays and can be easily disposed of in waste paper.
„The development of the sustainable cardboard tray is a milestone towards greater sustainability - we have set ourselves this goal in our sustainability strategy, to make all packaging 100 per cent paper-based and recyclable by 2022. The cardboard tray is a sustainable solution that the trays currently available on the market made of aluminium or PET composite material cannot provide.“
Antje Schubert, Managing Director of Iglo Western Europe
Iglo's innovation sets it apart from previous paper-based oven trays, as these are considered a composite material due to their PET coating and can neither be disposed of in the waste paper bin nor recycled. „Bogus solutions, The products that make the consumer believe they are paper trays, but contaminate the waste paper due to the PET content, don't stand a chance at Iglo,“ says Antje Schubert. The changeover saves iglo around 250 tonnes of aluminium per year in.
Unique cardboard tray and Nutri-Score for sustainable gourmet enjoyment
In collaboration with packaging suppliers, Iglo spent two years testing a genuine, recyclable cardboard tray. Thanks to the sustainable packaging innovation, the frozen classics can now be prepared in the oven in addition to the usual oven preparation. Prepared in the microwave become.
Since the introduction of the Iglo Schlemmer Fillet exactly 50 years ago, the Schlemmer Fillet range has grown steadily: from the classic Schlemmer Fillet à la Bordelaise to many more conscious vegetable variations, Iglo currently 15 varieties to.
With immediate effect, the Nutri-Score printed on the packaging and be visible to every consumer on the frozen food shelf. The new Nutri-Score nutritional labelling provides consumers with good and easy-to-understand guidance when making purchasing decisions for a balanced diet.
Source: iglo Germany
