The nationwide information campaign „Waste separation works“ organised by the dual systems was launched with a flash mob performance at Berlin's Gedächtniskirche.
The dual system is the Collection, sorting and recycling of packaging waste in Germany. Under the motto „We drum for waste separation“, musicians converted yellow bins into percussion instruments and attracted numerous onlookers with their drumming rhythm. The dual systems had previously organised their new campaign presented to the public.
The aim of this is to inform consumers in Germany about the Correct waste separation and clear up misconceptions and rubbish myths. Because the Percentage of residual waste in the yellow bag and yellow bin too high. These are used exclusively for Collection of so-called lightweight packaging, packaging made from plastic, metal and composite materials. Too much residual waste in the containers makes recycling more difficult or prevents it, which means that important materials are lost to the recycling cycle.
Axel Subklew, Spokesperson for the „Waste separation works“ campaign: „Consumers play a central role in recycling and make an important contribution to climate and resource protection by consistently separating their waste. With this nationwide campaign, we are informing them and at the same time motivating them to take part. After all, only correctly separated packaging can be recycled. Overall, we want to achieve a lasting improvement in the quality of the quantities collected in the yellow bags and bins.“
Mix of different forms of advertising and media
After the „Waste separation works“ campaign in 2019 successfully tested in a pilot trial in the town and district of Euskirchen/NRW it is now being launched throughout Germany. Consumers will be informed in various ways about how they can minimise their Separate packaging waste correctly. The dual systems provide information on what belongs in the yellow bag or yellow bin and what does not - and which waste should be disposed of. The benefits of waste separation for resource conservation and the environment has.
Besides TV and radio adverts on many national and regional stations, the campaign focuses primarily on digital media. This includes videos and online banners with animated graphics as well as advertorials with facts about waste separation. The information is also available on the Social media platforms Facebook and Instagram, where users can ask their questions about waste separation directly. Influencer Louisa Dellert, who blogs about sustainability and environmental protection, is supporting the campaign on her Instagram channel.
Campaign website mülltrennung-wirkt.de with comprehensive information
Interested parties can find a wealth of information on the campaign website mülltrennung-wirkt.de. Here, users can find answers to all Questions about the separation of packaging waste as well as interesting facts about the different types of packaging, recycling and the dual systems. In addition clears up common prejudices and misconceptions. Whether it is the assumption that the separated waste will be thrown together again anyway or that the packaging collected in the Yellow Bag and Yellow Bin will only be incinerated. The site is rounded off by a postcode search for local waste disposal contacts.
In addition, there are for waste consultants, disposal companies, manufacturers and retailers a protected area. Here, registered users can download campaign motifs and posters and use them, customised with their logo, for their own consumer communication. This offer is constantly being expanded.
Focus on younger people
The campaign is aimed at the general public and thus at all end consumers who, by separating their waste correctly, can minimise the risk of waste disposal. important contribution to packaging recycling can afford. It also sets a special Focus on younger people, who have received little information about waste separation in the past, but are open to the topic due to their climate awareness.
Source: Dual Systems Germany
