What belongs in the yellow bag or the yellow bin? Together with Lidl and Kaufland and their waste disposal service provider PreZero, the initiative alliance geTon is launching a large-scale awareness campaign at the beginning of September to inform consumers about optimising the recycling system yellow bin/yellow bag and the recycling bin.
After the new packaging law the disposal and recycling rates for packaging must be significantly increased. For this reason, geTon has developed an entertaining Infotainment programme The campaign will initially be launched in selected Lidl and Kaufland shops in the coming weeks. in 19 cities will be rolled out throughout Germany.
The campaign starts on Wednesday, 4 September, in Neckarsulm, the headquarters of the Schwarz Group, which includes Lidl, Kaufland and PreZero. The tour then visits shops from Freiburg to Rostock.
Information on what does and does not belong in the yellow bin has been Not sufficiently communicated. This is one of the reasons why many consumers reject the yellow bin („it will all be incinerated anyway“) or fill it incorrectly.
During the information campaign Experienced play educators, supported by municipal waste consultants and employees of consumer advice centres, The aim of the campaign is to encourage the public to get involved in sorting activities, quizzes, information and entertainment on the topic in front of the stores. The aim of the campaign is to Avoidance of packaging and through the Correct separation at the yellow bin the Minimise consumption of crude oil and so through the Reduction of CO2 make an important contribution to the fight against climate change.
[infotext icon] The geTon initiative brings together companies from all areas of the circular economy: packaging manufacturers, brand companies, retailers, dual systems and the waste disposal and recycling industry. With continuous education and up-to-date information on the yellow bin/yellow bag, geTon aims to strengthen consumer confidence in plastic recycling and thus contribute to the fight against climate change.More about the other venues at http://www.get-on.org [/infotext]
Source: geTon Yellow Bin Initiative
