With the founding of the U.S. Flexible Film Initiative (USFFI), a new non-profit coalition has begun its work with the aim of establishing a scalable and circular system for the recycling of flexible plastic packaging in the USA. The initiative is supported by global brands such as Nestlé, PepsiCo, Mars, Mondelēz International, Hill's Pet Nutrition and General Mills.
Flexible packaging films - such as bags, pouches and wraps - are among the fastest growing formats in the packaging market, but are also considered particularly difficult to recycle. USFFI aims to develop solutions that enable the recycling of these materials into marketable products through targeted investments, the development of infrastructure and collaboration along the entire value chain.
First pilot projects in California
A central element of the work is the promotion of demonstration projects: Projects are planned to prove the technical and economic feasibility of recycling film from material recovery facilities (MRFs) in California. The results will serve as a basis for future investments and national scaling, according to the report.
It is managed by a board of industry representatives and non-profit experts with many years of experience in recycling and circular economy strategies. The board's task is to set priorities, evaluate project results and ensure transparency in financing and implementation.
Support from founding members
The participating brand companies not only provide financial resources, but also take an active role in designing the programmes. According to the initiative, the aim is to promote circular solutions that are both economically viable and compatible with regulatory requirements.
According to USFFI, flexible films will no longer be a waste stream in the future, but a valuable raw material for a functioning circular economy in the USA.
Source: USFFI
