HP has been committed to the transition from the analogue to the digital world of printing for almost two decades. The company will be showcasing its innovative solutions for the printing and packaging industry at drupa 2024.
On the drupa In 2024, HP will showcase its extensive portfolio of printing technologies - Indigo LEP/LEPx, HP Thermal Inkjet and HP Latex. These are the basis for further driving the transformation of the industry. The focus is on the five key factors: quality, versatility, productivity, cost efficiency and sustainability.
At the trade fair, the company will be Advanced production and printing solutions for the automation of production lines for commercial and packaging printing. With the most comprehensive portfolio of presses for almost every sector and every requirement, HP introduces innovations that push the boundaries of what is possible.
Eight automated production lines, capable of handling 80 jobs and 25 different applications, will be showcased at the show - powered by HP innovation and supported by an extensive partner network. In addition, HP continues to change the world through design. At drupa, the company will present its Innovations in the field of large format printing ahead. This includes new solutions. These support print service providers in meeting their high requirements, optimising their work processes and expanding their business.
„We have set our course and remain true to it. Transforming the industry requires significant investment, innovation and collaboration with partners to help our customers grow profitably faster than the industry. As we continue to transform it, I want to share more details of our vision of the smart factory at drupa. This will be underpinned by HP innovations in automation, safety and sustainability.“
Haim Levit, Senior Vice President & Division President, HP Industrial Print
Sustainability will take centre stage at drupa 2024, where HP will showcase measures to deliver on its commitment to emissions by 50 per cent by 2030. At the same time, HP plans to decarbonise printing and packaging through technologies and innovative collaboration with partners.
Source: HP
HP at drupa: Hall 17
