Koenig & Bauer Kyana presented its new digital tool Auraveo at DMEXCO 2025. With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was presented as a proof of concept at drupa 2024.
Auraveo transforms packaging into interactive communication channels, provides valuable insights into consumer behaviour, increases the return on investment of marketing measures and allows consumers to experience the benefits of the packaging. Personalised brand experience through one-to-one communication. Koenig & Bauer Kyana demonstrates how the industry can be made fit for the future - in line with the growing demands of brands and consumers.
As the purely digital arm of Koenig & Bauer, Kyana bundles two complementary product lines: On the one hand, machine-specific solutions that increase efficiency, quality and automation in print shops and packaging companies. On the other hand, the new product is aimed specifically at brands and Closes the gap between analogue packaging and the digital world. The tool opens up new opportunities to reach customers directly, strengthen brand loyalty and successfully master the growing challenges of consumer expectations, transparency and personalised experiences.
Visibly strengthen brands
With Auraveo, brands can make their communication more approachable and personalised: Each packaging becomes an active channel that appeals directly to customers and can be used flexibly in terms of content. The new tool utilises innovative technologies that go beyond static packaging designs: Thanks to the Integration of augmented reality and artificial intelligence can be used to create dynamic experiences that can be customised at any time. Brands have full control over the content, even if the products are already on the shelf - a revolutionary way to address customers directly and always remain relevant.
Data for measurable success
Every scan with Auraveo delivers Information about consumers and their interactions with the packaging. Brands gain valuable insights into preferences, purchasing behaviour and usage patterns, can segment campaigns in a targeted manner and optimise marketing measures based on data. This creates measurable added value that strengthens customer loyalty, enables personalised offers and significantly increases the ROI of marketing activities.
Auraveo was first presented as a proof of concept at drupa 2024, where it received positive feedback for its innovative combination of packaging and digital brand experience. With the launch at DMEXCO 2025, Koenig & Bauer is bringing Kyana the tool is now officially on the market and is realising its growth potential beyond traditional print shops. Koenig & Bauer is thus strategically expanding its business field, meeting the increasing demands of brands and consumers for digital experiences and demonstrating how the industry can be made fit for the future.
Source: Koenig & Bauer
