International visitors at ProSweets

The ProSweets Cologne was postponed once from January to April alongside ISM 2023 and also demonstrated its expertise and effectiveness in the special edition format.

„Only in Cologne do producers of confectionery and snacks and the supply industry come together so precisely along the entire value chain. The parallelism with ISM alone means that a very large number of interested parties will be on site anyway. Added to this are those manufacturers who do not want to miss ProSweets Cologne, even in its special format. This is because it offers an all-round view of the solutions for the industry's most important requirements and the key trends; and of course direct contact with the solution providers. The anticipation of a regular ProSweets Cologne in January 2024 and in its own hall was also clearly noticeable at the trade fair.“

Gerald Böse, Chairman of the Management Board of Koelnmesse GmbH

Display

From the exhibitors' point of view, the high quality of the visitors from the executive and production management level was decisive for the positive assessment of the trade fair. The trade fair duo ISM and ProSweets Cologne recorded more than 25,000 visitors from 135 countries. 72 per cent came from abroad.

With special measures such as a well-attended „Match-Making Breakfast“ and an attractive trade fair lounge, the trade fair also offered ideal opportunities for in-depth networking. The dominant topics at the stands were Energy and resource efficiency as well as sustainability within the complex process chain through to packaging. Special attention was also paid to the raw materials/ingredients/semi-finished products segment, in which significantly more exhibitors were represented this year. In addition to the topics of sustainability and flavourful and technologically convincing products, the use of special raw materials to achieve extraordinary sensory impressions was also discussed. This was also reflected in the lecture programme on the Expert Stage, as well as the guided tours, two-thirds of which were conducted by DLG experts.