Attention, greenwashing!

VIDEO - Sustainability yes, but please without greenwashing. Packaging consultant Sonja Bähr from Tilisco agrees. In her talk at interpack, she explains how packaging companies can take the step towards sustainability without attracting negative attention through misguided marketing.

Sustainability yes, but please without greenwashing. Packaging consultant Sonja Bähr from Tilisco agrees. In her talk at interpack, she explains how packaging companies can take the step towards sustainability without attracting negative attention through misguided marketing.

How sensible are the currently hotly debated EU regulations on packaging? What is real sustainability and what is greenwashing? And are packaging companies really always "the bad guys"? Sonja Bähr, packaging consultant at Tilisco, has the answers to all these questions in our interpack talk.

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Interview with Sonja Bähr
Packaging consultancy Tilisco

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